Predicting Intention to Purchase copyright Products: Extending the Theory of Planned Behavior

Predicting Intention to Purchase copyright Products: Extending the Theory of Planned Behavior

Blog Article

This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of copyright products.Value consciousness and past behavior are boy romper variables that added into the TPB.Three hundred and fifty respondents completed the research questionnaires.Questionnaires were distributed to respondents by email and drop-off/pick-up method.

The data then analyzed using structural equation modeling (SEM).All Hypothesis were supported.This research Apricot Kernel also provides the managerial implication and suggestion for future research.